diff --git a/Application.hs b/Application.hs
index 15018c5..43c2343 100644
--- a/Application.hs
+++ b/Application.hs
@@ -29,6 +29,9 @@ import Network.Wai.Middleware.RequestLogger (Destination (Logger),
 import System.Log.FastLogger                (defaultBufSize, newStdoutLoggerSet,
                                              toLogStr)
 
+import Crypto.PasswordStore
+import Yesod.Auth.HashDB (defaultStrength)
+
 import qualified Data.IntMap as IntMap
 
 -- Import all relevant handler modules here.
@@ -92,11 +95,33 @@ makeFoundation appSettings = do
         (pgPoolSize $ appDatabaseConf appSettings)
 
     -- Perform database migration using our application's logging settings.
-    runLoggingT (runSqlPool (runMigration migrateAll) pool) logFunc
+    runLoggingT (runSqlPool ((runMigration migrateAll) >> (initAdmin (appAdminUser appSettings) (appAdminPassword appSettings))) pool)  logFunc
 
     -- Return the foundation
     return $ mkFoundation pool
 
+initAdmin Nothing Nothing = return ()
+initAdmin (Just "") _ = return ()
+initAdmin (Just adminUser) (Just adminPass) = do
+  mUserEnt <- getBy $ UniqueUser adminUser
+  case mUserEnt of
+    Just _ -> return ()
+    Nothing -> do
+      passwordEncoded <- liftIO $ makePassword (encodeUtf8 adminPass) defaultStrength
+      _ <- insert User
+        { userIdent = adminUser
+        , userPassword = Just $ decodeUtf8 passwordEncoded
+        , userName = Nothing
+        , userIsAdmin = True
+        , userLocalId = Nothing
+        , userIsAnonymous = False
+        , userAvatar = Nothing
+        , userVerificationKey = Nothing
+        , userKeyExpirationDate = Nothing
+        , userTriggerToken = Nothing
+        }
+      return ()
+
 -- | Convert our foundation to a WAI Application by calling @toWaiAppPlain@ and
 -- applying some additional middlewares.
 makeApplication :: App -> IO Application
diff --git a/Settings.hs b/Settings.hs
index a1de958..49b3a36 100644
--- a/Settings.hs
+++ b/Settings.hs
@@ -55,6 +55,12 @@ data AppSettings = AppSettings
     , appVarDir                 :: String
     -- ^ Contact (admin) e-mail
     , appContactEmail           :: Maybe Text
+    -- ^ Ident of an admin to be created when starting
+    , appAdminUser              :: Maybe Text
+    -- ^ Password for an admin to be created when starting
+    , appAdminPassword          :: Maybe Text
+    -- ^ Additional info for the instance
+    , appLocation               :: Maybe Text
     }
 
 instance FromJSON AppSettings where
@@ -83,6 +89,10 @@ instance FromJSON AppSettings where
         appVarDir                 <- o .: "var-dir"
         appContactEmail           <- o .:? "contact-email"
 
+        appAdminUser              <- o .:? "admin-user"
+        appAdminPassword          <- o .:? "admin-password"
+        appLocation               <- o .:? "location"
+
         return AppSettings {..}
 
 -- | Settings for 'widgetFile', such as which template languages to support and
diff --git a/config/settings.yml b/config/settings.yml
index 7d9f217..4f89602 100644
--- a/config/settings.yml
+++ b/config/settings.yml
@@ -28,4 +28,9 @@ database:
   poolsize: "_env:PGPOOLSIZE:10"
 
 copyright: © Filip Graliński
+
+admin-user: "_env:ADMINUSER:"
+admin-password: "_env:ADMINPASS:"
+location: "_env:LOCATION:"
+
 #analytics: UA-YOURCODE
diff --git a/templates/default-layout.hamlet b/templates/default-layout.hamlet
index 4be2b1f..0acbd17 100644
--- a/templates/default-layout.hamlet
+++ b/templates/default-layout.hamlet
@@ -2,6 +2,9 @@
     <div class="container">
           <div class="navbar-header">
             <a class="navbar-brand" href="@{HomeR}">Gonito.net
+               $maybe location <- appLocation $ appSettings master
+                   $if location /= ""
+                      \@#{location}
         $maybe user <- maybeUser
           <ul class="nav navbar-nav">
 
diff --git a/templates/homepage.hamlet b/templates/homepage.hamlet
index f644461..eeb102e 100644
--- a/templates/homepage.hamlet
+++ b/templates/homepage.hamlet
@@ -1,6 +1,10 @@
 <div class="container">
     <div class="jumbotron">
-        <h1>Welcome to Gonito.net!
+        <h1>Welcome to Gonito.net
+            $maybe location <- appLocation $ appSettings master
+               $if location /= ""
+                  \@#{location}
+            !
         <p>Gonito (pronounced <i>ɡɔ̃ˈɲitɔ</i>) is a Kaggle<sup><a href="#disclaimer">*</a></sup>-like platform for machine learning competitions.
 
     <div class="panel panel-default">