diff --git a/extensions/freebase/module/scripts/extension.js b/extensions/freebase/module/scripts/extension.js
index ac78bee6e..b7336406c 100644
--- a/extensions/freebase/module/scripts/extension.js
+++ b/extensions/freebase/module/scripts/extension.js
@@ -87,28 +87,28 @@ ExtensionBar.addExtensionMenu({
     "submenu" : [
         {
             "id" : "freebase/schema-alignment",
-            label: "Edit Schema Aligment Skeleton ...",
+            label: "Edit schema aligment skeleton...",
             click: function() { FreebaseExtension.handlers.editSchemaAlignment(false); }
         },
         {
             "id" : "freebase/reset-schema-alignment",
-            label: "Reset Schema Alignment Skeleton ...",
+            label: "Reset schema alignment skeleton...",
             click: function() { FreebaseExtension.handlers.editSchemaAlignment(true); }
         },
         {},
         {
             "id" : "freebase/load-info-freebase",
-            label: "Load into Freebase ...",
+            label: "Load into Freebase...",
             click: function() { FreebaseExtension.handlers.loadIntoFreebase(); }
         },
         {
             "id" : "freebase/browse-load",
-            label: "Browse to Data Load ...",
+            label: "Browse data load details...",
             click: function() { FreebaseExtension.handlers.browseToDataLoad(); }
         },
         {
             "id" : "freebase/import-qa-data",
-            label: "Import QA Data",
+            label: "Import QA data",
             click: function() { FreebaseExtension.handlers.importQAData(); }
         }
     ]
@@ -144,7 +144,7 @@ DataTableColumnHeaderUI.extendMenu(function(column, columnHeaderUI, menu) {
         [ "core/edit-column", "core/add-column-by-fetching-urls" ],
         {
             id: "freebase/add-columns-from-freebase",
-            label: "Add Columns From Freebase ...",
+            label: "Add columns from Freebase ...",
             click: doAddColumnFromFreebase
         }
     );
diff --git a/main/webapp/modules/core/scripts/project/exporters.js b/main/webapp/modules/core/scripts/project/exporters.js
index aaefc83e4..3c03b11ff 100644
--- a/main/webapp/modules/core/scripts/project/exporters.js
+++ b/main/webapp/modules/core/scripts/project/exporters.js
@@ -41,23 +41,23 @@ ExporterManager.handlers = {};
 ExporterManager.MenuItems = [
     {
         "id" : "core/export-project",
-        "label": "Export Project",
+        "label": "Export project",
         "click": function() { ExporterManager.handlers.exportProject(); }
     },
     {},
     {
         "id" : "core/export-tsv",
-        "label": "Tab-Separated Value",
+        "label": "Tab-separated value",
         "click": function() { ExporterManager.handlers.exportRows("tsv", "tsv"); }
     },
     {
         "id" : "core/export-csv",
-        "label": "Comma-Separated Value",
+        "label": "Comma-separated value",
         "click": function() { ExporterManager.handlers.exportRows("csv", "csv"); }
     },
     {
         "id" : "core/export-html-table",
-        "label": "HTML Table",
+        "label": "HTML table",
         "click": function() { ExporterManager.handlers.exportRows("html", "html"); }
     },
     {
@@ -68,7 +68,7 @@ ExporterManager.MenuItems = [
     {},
     {
         "id" : "core/export-tripleloader",
-        "label": "Tripleloader",
+        "label": "Triple loader",
         "click": function() { ExporterManager.handlers.exportTripleloader("tripleloader"); }
     },
     {
@@ -101,7 +101,7 @@ ExporterManager.handlers.exportTripleloader = function(format) {
     if (!theProject.overlayModels.freebaseProtograph) {
         alert(
             "You haven't done any schema alignment yet,\nso there is no triple to export.\n\n" +
-            "Use the Schemas > Edit Schema Alignment Skeleton...\ncommand to align your data with Freebase schemas first."
+            "Use the Freebase > Edit Schema Alignment Skeleton...\ncommand to align your data with Freebase schemas first."
         );
     } else {
         ExporterManager.handlers.exportRows(format, "txt");
diff --git a/main/webapp/modules/core/scripts/views/data-table/column-header-ui.js b/main/webapp/modules/core/scripts/views/data-table/column-header-ui.js
index e5f89f618..1317e3d8b 100644
--- a/main/webapp/modules/core/scripts/views/data-table/column-header-ui.js
+++ b/main/webapp/modules/core/scripts/views/data-table/column-header-ui.js
@@ -108,13 +108,13 @@ DataTableColumnHeaderUI.prototype._createMenuForColumnHeader = function(elmt) {
         {},
         {
             id: "core/edit-cells",
-            label: "Edit Cells",
+            label: "Edit cells",
             width: "170px",
             submenu: []
         },
         {
             id: "core/edit-column",
-            label: "Edit Column",
+            label: "Edit column",
             submenu: []
         },
         {
@@ -127,7 +127,7 @@ DataTableColumnHeaderUI.prototype._createMenuForColumnHeader = function(elmt) {
             this._dataTableView._getSortingCriterionForColumn(this._column.name) == null ?
                 {
                     id: "core/sort",
-                    "label": "Sort ...",
+                    "label": "Sort...",
                     "click": function() {
                         self._showSortingCriterion(null, self._dataTableView._getSortingCriteriaCount() > 0)
                     }
@@ -144,14 +144,14 @@ DataTableColumnHeaderUI.prototype._createMenuForColumnHeader = function(elmt) {
             tooltip: "Collapse/expand columns to make viewing the data more convenient",
             submenu: [
                 {
-                    label: "Collapse This Column",
+                    label: "Collapse this column",
                     click: function() {
                         self._dataTableView._collapsedColumnNames[self._column.name] = true;
                         self._dataTableView.render();
                     }
                 },
                 {
-                    label: "Collapse All Other Columns",
+                    label: "Collapse all other columns",
                     click: function() {
                         var collapsedColumnNames = {};
                         for (var i = 0; i < theProject.columnModel.columns.length; i++) {
@@ -164,7 +164,7 @@ DataTableColumnHeaderUI.prototype._createMenuForColumnHeader = function(elmt) {
                     }
                 },
                 {
-                    label: "Collapse All Columns To Left",
+                    label: "Collapse all columns to left",
                     click: function() {
                         for (var i = 0; i < self._columnIndex; i++) {
                             self._dataTableView._collapsedColumnNames[theProject.columnModel.columns[i].name] = true;
@@ -173,7 +173,7 @@ DataTableColumnHeaderUI.prototype._createMenuForColumnHeader = function(elmt) {
                     }
                 },
                 {
-                    label: "Collapse All Columns To Right",
+                    label: "Collapse all columns to right",
                     click: function() {
                         for (var i = self._columnIndex + 1; i < theProject.columnModel.columns.length; i++) {
                             self._dataTableView._collapsedColumnNames[theProject.columnModel.columns[i].name] = true;
@@ -208,7 +208,7 @@ DataTableColumnHeaderUI.prototype.createSortingMenu = function() {
     
     var items = [
         {
-            "label": "Sort ...",
+            "label": "Sort...",
             "click": function() {
                 self._showSortingCriterion(criterion, hasOtherCriteria)
             }
@@ -224,7 +224,7 @@ DataTableColumnHeaderUI.prototype.createSortingMenu = function() {
             }
         });
         items.push({
-            "label": "Un-sort",
+            "label": "Remove sort",
             "click": function() {
                 self._dataTableView._removeSortingCriterionOfColumn(criterion.column);
             }
diff --git a/main/webapp/modules/core/scripts/views/data-table/data-table-view.js b/main/webapp/modules/core/scripts/views/data-table/data-table-view.js
index 1e187f4b2..396731f2d 100644
--- a/main/webapp/modules/core/scripts/views/data-table/data-table-view.js
+++ b/main/webapp/modules/core/scripts/views/data-table/data-table-view.js
@@ -487,7 +487,7 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
             width: "200px",
             submenu: [
                 {
-                    label: "Facet by Star",
+                    label: "Facet by star",
                     id: "core/facet-by-star",
                     click: function() {
                         ui.browsingEngine.addFacet(
@@ -504,7 +504,7 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
                     }
                 },
                 {
-                    label: "Facet by Flag",
+                    label: "Facet by flag",
                     id: "core/facet-by-flag",
                     click: function() {
                         ui.browsingEngine.addFacet(
@@ -523,19 +523,19 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
             ]
         },
         {},
-        {   label: "Edit Rows",
+        {   label: "Edit rows",
             id: "core/edit-rows",
             width: "200px",
             submenu: [
                 {
-                    label: "Star Rows",
+                    label: "Star rows",
                     id: "core/star-rows",
                     click: function() {
                         Refine.postCoreProcess("annotate-rows", { "starred" : "true" }, null, { rowMetadataChanged: true });
                     }
                 },
                 {
-                    label: "Unstar Rows",
+                    label: "Unstar rows",
                     id: "core/unstar-rows",
                     click: function() {
                         Refine.postCoreProcess("annotate-rows", { "starred" : "false" }, null, { rowMetadataChanged: true });
@@ -543,14 +543,14 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
                 },
                 {},
                 {
-                    label: "Flag Rows",
+                    label: "Flag rows",
                     id: "core/flag-rows",
                     click: function() {
                         Refine.postCoreProcess("annotate-rows", { "flagged" : "true" }, null, { rowMetadataChanged: true });
                     }
                 },
                 {
-                    label: "Unflag Rows",
+                    label: "Unflag rows",
                     id: "core/unflag-rows",
                     click: function() {
                         Refine.postCoreProcess("annotate-rows", { "flagged" : "false" }, null, { rowMetadataChanged: true });
@@ -558,7 +558,7 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
                 },
                 {},
                 {
-                    label: "Remove All Matching Rows",
+                    label: "Remove all matching rows",
                     id: "core/remove-rows",
                     click: function() {
                         Refine.postCoreProcess("remove-rows", {}, null, { rowMetadataChanged: true });
@@ -566,12 +566,12 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
                 }
             ]
         },
-        {   label: "Edit Columns",
+        {   label: "Edit columns",
             id: "core/edit-columns",
             width: "200px",
             submenu: [
                 {
-                    label: "Re-order Columns ...",
+                    label: "Reorder columns...",
                     id: "core/reorder-columns",
                     click: function() {
                         new ColumnReorderingDialog();
@@ -585,7 +585,7 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
             width: "200px",
             submenu: [
                 {
-                    label: "Collapse All Columns",
+                    label: "Collapse all columns",
                     id: "core/collapse-all-columns",
                     click: function() {
                         for (var i = 0; i < theProject.columnModel.columns.length; i++) {
@@ -595,7 +595,7 @@ DataTableView.prototype._createMenuForAllColumns = function(elmt) {
                     }
                 },
                 {
-                    label: "Expand All Columns",
+                    label: "Expand all columns",
                     id: "core/expand-all-columns",
                     click: function() {
                         self._collapsedColumnNames = [];
@@ -617,14 +617,14 @@ DataTableView.prototype._createSortingMenu = function(elmt) {
     var self = this;
     var items = [
         {
-            "label" : "Un-sort",
+            "label" : "Remove sort",
             "click" : function() {
                 self._sorting.criteria = [];
                 self.update();
             }
         },
         {
-            "label" : "Reorder Rows Permanently",
+            "label" : "Reorder rows permanently",
             "click" : function() {
                 Refine.postCoreProcess(
                     "reorder-rows",
diff --git a/main/webapp/modules/core/scripts/views/data-table/menu-edit-cells.js b/main/webapp/modules/core/scripts/views/data-table/menu-edit-cells.js
index fc5d4f5c2..ba0a00ea0 100644
--- a/main/webapp/modules/core/scripts/views/data-table/menu-edit-cells.js
+++ b/main/webapp/modules/core/scripts/views/data-table/menu-edit-cells.js
@@ -144,65 +144,65 @@ DataTableColumnHeaderUI.extendMenu(function(column, columnHeaderUI, menu) {
     MenuSystem.appendTo(menu, [ "core/edit-cells" ], [
         {
             id: "core/text-transform",
-            label: "Transform ...",
+            label: "Transform...",
             click: function() { doTextTransformPrompt(); }
         },
         {
             id: "core/common-transforms",
-            label: "Common Transforms",
+            label: "Common transforms",
             submenu: [
                 {
                     id: "core/trim-whitespace",
-                    label: "Trim Leading and Trailing Whitespace",
+                    label: "Trim leading and trailing whitespace",
                     click: function() { doTextTransform("value.trim()", "store-blank", false, ""); }
                 },
                 {
                     id: "core/collapse-whitespace",
-                    label: "Collapse Consecutive Whitespace",
+                    label: "Collapse consecutive whitespace",
                     click: function() { doTextTransform("value.replace(/\\s+/,' ')", "store-blank", false, ""); }
                 },
                 {},
                 {
                     id: "core/unescape-html-entities",
-                    label: "Unescape HTML Entities",
+                    label: "Unescape HTML entities",
                     click: function() { doTextTransform("value.unescape('html')", "store-blank", true, 10); }
                 },
                 {},
                 {
                     id: "core/to-titlecase",
-                    label: "To Titlecase",
+                    label: "To titlecase",
                     click: function() { doTextTransform("value.toTitlecase()", "store-blank", false, ""); }
                 },
                 {
                     id: "core/to-uppercase",
-                    label: "To Uppercase",
+                    label: "To uppercase",
                     click: function() { doTextTransform("value.toUppercase()", "store-blank", false, ""); }
                 },
                 {
                     id: "core/to-lowercase",
-                    label: "To Lowercase",
+                    label: "To lowercase",
                     click: function() { doTextTransform("value.toLowercase()", "store-blank", false, ""); }
                 },
                 {},
                 {
                     id: "core/to-number",
-                    label: "To Number",
+                    label: "To number",
                     click: function() { doTextTransform("value.toNumber()", "store-blank", false, ""); }
                 },
                 {
                     id: "core/to-date",
-                    label: "To Date",
+                    label: "To date",
                     click: function() { doTextTransform("value.toDate()", "store-blank", false, ""); }
                 },
                 {
                     id: "core/to-text",
-                    label: "To Text",
+                    label: "To text",
                     click: function() { doTextTransform("value.toString()", "store-blank", false, ""); }
                 },
                 {},
                 {
                     id: "core/to-blank",
-                    label: "Blank Out Cells",
+                    label: "Blank out cells",
                     click: function() { doTextTransform("null", "store-blank", false, ""); }
                 }
             ]
@@ -210,29 +210,29 @@ DataTableColumnHeaderUI.extendMenu(function(column, columnHeaderUI, menu) {
         {},
         {
             id: "core/fill-down",
-            label: "Fill Down",
+            label: "Fill down",
             click: doFillDown
         },
         {
             id: "core/blank-down",
-            label: "Blank Down",
+            label: "Blank down",
             click: doBlankDown
         },
         {},
         {
             id: "core/split-multi-valued-cells",
-            label: "Split Multi-Valued Cells ...",
+            label: "Split multi-valued cells...",
             click: doSplitMultiValueCells
         },
         {
             id: "core/join-multi-valued-cells",
-            label: "Join Multi-Valued Cells ...",
+            label: "Join multi-valued cells...",
             click: doJoinMultiValueCells
         },
         {},
         {
             id: "core/cluster",
-            label: "Cluster & Edit ...",
+            label: "Cluster and edit...",
             click: function() { new ClusteringDialog(column.name, "value"); }
         }
     ]);
@@ -334,12 +334,12 @@ DataTableColumnHeaderUI.extendMenu(function(column, columnHeaderUI, menu) {
     MenuSystem.appendTo(menu, [ "core/transpose" ], [
         {
             id: "core/transpose-columns-into-rows",
-            label: "Cells Across Columns into Rows ...",
+            label: "Cells across columns into rows...",
             click: doTransposeColumnsIntoRows
         },
         {
             id: "core/transpose-rows-into-columns",
-            label: "Cells in Rows into Columns ...",
+            label: "Cells in rows into columns...",
             click: doTransposeRowsIntoColumns
         }
     ]);
diff --git a/main/webapp/modules/core/scripts/views/data-table/menu-edit-column.js b/main/webapp/modules/core/scripts/views/data-table/menu-edit-column.js
index a13407cbc..eebaccd0b 100644
--- a/main/webapp/modules/core/scripts/views/data-table/menu-edit-column.js
+++ b/main/webapp/modules/core/scripts/views/data-table/menu-edit-column.js
@@ -238,50 +238,50 @@ DataTableColumnHeaderUI.extendMenu(function(column, columnHeaderUI, menu) {
     MenuSystem.appendTo(menu, [ "core/edit-column" ], [
         {
             id: "core/split-column",
-            label: "Split into Several Columns ...",
+            label: "Split into several columns...",
             click: doSplitColumn
         },
         {},
         {
             id: "core/add-column",
-            label: "Add Column Based on This Column ...",
+            label: "Add column based on this column...",
             click: doAddColumn
         },
         {
             id: "core/add-column-by-fetching-urls",
-            label: "Add Column By Fetching URLs ...",
+            label: "Add column by fetching URLs...",
             click: doAddColumnByFetchingURLs
         },
         {},
         {
             id: "core/rename-column",
-            label: "Rename This Column",
+            label: "Rename this column",
             click: doRenameColumn
         },
         {
             id: "core/remove-column",
-            label: "Remove This Column",
+            label: "Remove this column",
             click: doRemoveColumn
         },
         {},
         {
             id: "core/move-column-to-beginning",
-            label: "Move Column to Beginning",
+            label: "Move column to beginning",
             click: function() { doMoveColumnTo(0); }
         },
         {
             id: "core/move-column-to-end",
-            label: "Move Column to End",
+            label: "Move column to end",
             click: function() { doMoveColumnTo(theProject.columnModel.columns.length - 1); }
         },
         {
             id: "core/move-column-to-left",
-            label: "Move Column Left",
+            label: "Move column left",
             click: function() { doMoveColumnBy(-1); }
         },
         {
             id: "core/move-column-to-right",
-            label: "Move Column Right",
+            label: "Move column right",
             click: function() { doMoveColumnBy(1); }
         }
     ]);